Lexus know their way around advertising. The car maker recently turned the façade of the legendary Roosevelt Hotel in Los Angeles, California, one of the world’s most iconic hotels, into a playground for its advertising campaign of the all new CT200h Hybrid hatchback. Using cutting edge 3D projectors, the company used the hotel façade as an interactive billboard that appears to tear open, have flowers and roadways sprout out of it, and a whole lot more. Passersby are sure to walk by, jaws dropped to the floor and eyes wide open in wonder with a billboard campaign as such.
Extremely innovative with a perfect host for the campaign, the Roosevelt Hotel, Lexus sure has made a bold statement and has proved a point with this shot at advertising.
[carscoop]
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